Google Analytics for Your Help
What is Google Analytics?
Google Analytics is a free
web analytics service offered by Google that tracks and
reports website traffic.
This is achieved in Three simple steps :
1. Sign up for Google Analytics
2. Add Tracking code to your application
3. Learn and Explore Analytics data on Analytics google portal
Google Analytics Implementation script
Adding the following JavaScript tracking snippet to your
site's templates is the easiest way to get started using analytics.js.
The code should be added near the top of the <head>
tag and before any other script or CSS tags, and the string 'UA-XXXXX-Y' should
be replaced with the property ID (also called the "tracking ID") of
the Google Analytics property you wish to track.
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
To learn Google Analytics , we need to understand the
different reports and data collected from application.
Various reports available from Google Analytics are :
- Real Time Report
This is where you monitor user activity as it happens on
your site.
Data updates continuously and each pageview is reported
seconds after it occurs. Real-Time shows
the number of people on your site right now,
their geographic locations,
the keywords and sites that referred them,
which pages they're viewing,
conversions as they happen.
- Intelligence Events
This is where you monitor changes in traffic patterns.
Intelligence creates an alert when a metric (such as
conversion rate) for a segment (such as AdWords traffic) deviates from the
expected range.
Automatic alerts (in orange, or blue for automatic AdWords
related alerts) are generated without any input from you.
Custom alerts (in green) are generated based on conditions
you specify.
- Audience Report
Use this section to understand your audience
characteristics.
The Audience reports provide insight into
the demographics of your audiences.
your mix of new and return users and the level of engagement
of your users.
the browsers and networks being used to access your
site/app.
the mobile devices being used to access your site/app.
This report is again sub divided into sub reports about
users:
1. Demographics report
2. Interests report
3. Geo reports
4. Behavior reports
5. Technology reports
6. Mobile Reports
7. Users Flow reports
- Acquisitions report
Use this section to evaluate referrals and campaigns.
This section shows data about various Traffic sources e.g.
Direct and Referral .
Use this section to compare traffic from search, referrals,
email, and your marketing campaigns. When evaluating traffic sources, consider
the following.
How actively are users engaging with your site and content?
Review engagement metrics like Bounce Rate, Pages/Session, and Avg. Session
Duration .
Do users complete activities important to the success of
your business or site/app? Look at conversion metrics like Goal Conversion
Rate, Goal Completions, and Goal Value. To measure ecommerce outcomes, look at
Transactions, Revenue, and Ecommerce Conversion Rate.
This reports have sub reports for -
1. AdWords
2. Search Console
3. Social
4. Campaigns
- Behavior Report
Use this section to explore how people find and interact
with your content.
This section of Google Analytics is focused on your site or
app -- its content, performance, searchability, and interactivity. To see basic
metrics for each page and area of your site/app, go to Site Content > All
Pages.
Go to Site Speed > Overview to see how fast your pages
load.
Go to Site Search > Overview reports to find out how
successful your users are when they search your site.
Go to Events > Overview to see how Flash, Ajax, and other
kinds of interactive elements on your site are being used.
We can do other tracking as well using Google Analytics.
Goals conversion Tracking :
Goals are a versatile way to measure how well your site or
app fulfills targeted objectives. You can set up individual Goals for discrete
actions like sessions to a Thanks for registering! page, a Download completed
screen, a minimum session duration, or a specific purchase amount.
Ecommerce conversion Tracking:
Ecommerce tracking is a snippet of code you can include on
your site or app to collect transaction data like product sales, purchase
amounts, and billing locations, and connect it to your Google Analytics
account.
We can also add Shortcuts for most used reports.
We can also create custom views, Dashboards . We can also
import publicly available dashboards.
- withsoftwaretechnology.blogspot.in
- robotsandscience.blogspot.com
- digitalsocialculture.blogspot.in
- withdataanalytics.blogspot.com
- studybystudy.blogspot.com
- internetcontrollers.blogspot.com
- robotsandscience.blogspot.com
- securityandscience.blogspot.in
- risewithindia.blogspot.in
- 3dinprinting.blogspot.in
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